Zillow and Trulia, two competing online real estate listing services, are now joining forces to create one online real estate listing database behemoth. Both services provide current listings on single-family and multi-family properties that are represented by agents and brokers. Uniquely, Zillow offers users the preference to search for properties labeled as \u201cFor Sale by Owner.\u201d<\/p>\n
Zillow has agreed to purchase Trulia in a $3.5 billion all-stock deal. While the announcement for the deal was made this past Monday, the merge will complete next year. Both Zillow and Trulia will maintain their names and respective websites. The two companies will also retain their CEOs \u2013 Pete Flint of Trulia and Spencer Rascoff of Zillow.<\/p>\n
The most significant driving factor behind the deal is the advertising revenue generated by both services. Zillow and Trulia thrive through their placement of ads on their websites. Crucially, in regards to real estate marketing, \u201cthe combined revenue of both companies represents less than 4% of the estimated $12 billion that real estate professionals spend on marketing.\u201d The boards of both companies hope that a combined service will be an enticing model to showcase advertisers.<\/p>\n
Source<\/strong>: http:\/\/www.usatoday.com\/story\/money\/business\/2014\/07\/28\/zillow-trulia-acquisition\/13260727\/<\/p>\n","protected":false},"excerpt":{"rendered":" Zillow and Trulia, two competing online real estate listing services, are now joining forces to create one online real estate listing database behemoth. Both services provide current listings on single-family and multi-family properties that are represented by agents and brokers. Uniquely, Zillow offers users the preference to search for properties labeled as \u201cFor Sale by […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-216","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.onesourcepropertymanagement.com\/index.php?rest_route=\/wp\/v2\/posts\/216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.onesourcepropertymanagement.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.onesourcepropertymanagement.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.onesourcepropertymanagement.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onesourcepropertymanagement.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=216"}],"version-history":[{"count":1,"href":"https:\/\/www.onesourcepropertymanagement.com\/index.php?rest_route=\/wp\/v2\/posts\/216\/revisions"}],"predecessor-version":[{"id":217,"href":"https:\/\/www.onesourcepropertymanagement.com\/index.php?rest_route=\/wp\/v2\/posts\/216\/revisions\/217"}],"wp:attachment":[{"href":"https:\/\/www.onesourcepropertymanagement.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.onesourcepropertymanagement.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.onesourcepropertymanagement.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}